The Brief
Courtesy of Briefbox
Choose a few destinations that either mean a lot to you or that you have some connection with, and create a collection of custom luggage tags based around these places. We suggested you use a few destinations that mean a lot to you, but you could think outside the box and push this theme even further.
Creative Direction
In light of recent events with travelling being restricted I decided to take a humorous approach to the brief and make a series of "Lockdown travel tags" with destinations to places within a person's limited radius. I also made tourist posters for each destination to accompany the tags. Inspiration was taken from vintage NZ tourist posters for the style direction.
